The Cool New Imperial Blue – In Vogue & Irresistible

Seagram’s Imperial Blue now available in a cool new packaging

Mumbai, 2020: Seagram’s Imperial Blueone of the most iconic brands in the industry announces the launch of its Cool New Blue packaging. This vibrant transformation is going to be a delight for the whisky consumers.

Imperial Blue is revered by millions across the country. Through the years, it is known to deliver clutter breaking minimalistic packaging which has been loved by the consumers, evident from the fact that it’s the destination brand driving the category growth. The new design further enhances the distinct imagery that the brand has been known for – The new royal blue outer packaging has a remarkable premium appearance and the newly designed sleek bottle is a delight to hold.

Commenting on the launch, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “Imperial Blue’s minimalistic premium design has stood the test of time and has always delivered ahead of the category, hence garnering consumer appreciation. Consistently overdelivering on consumer’s expectations has been the key motivation behind introducing the new refreshed packaging. Through this transformation, we are reinvigorating its classic design and providing it a contemporary & youthful personality that will continue to resonate with our evolving consumers. This pack will increase the brand franchise, leading it towards newer heights.”

The new pack rollout is supported through a high decibel launch campaign fully engaging the target audience, therefore building excitement to own ‘The Cool New Imperial Blue’.