‘Project C.A.T. – Conserving Acres for Tigers’

Vidyut Jammwal joins forces with Discovery to promote Tiger Conservation Movement

Actor spreads awareness and urges people to contribute for the global cause ‘Project C.A.T. – Conserving Acres for Tigers’

Mumbai, October 29, 2020— Animal Planet, in partnership with World Wide Fund for Nature India (WWF India) and others is back with a new edition of its flagship initiative Project C.A.T: Conserving Acres for Tigers’, that aims to sensitize people about the cause of saving the wild tiger population. This year, the popular Bollywood actor, martial artist and wildlife enthusiast who is known to follow a vegan life- Vidyut Jammwal has come on board to support the noble initiative and help raise awareness about conservation of the Big Cat and their habitat. 

Vidyut Jammwal who has always shown an affinity for animals, is well poised to front this social service campaign on Tiger conservation.  In the campaign video, actor encourages people to be a part of this initiative by helping the nearly extinct species by donating towards the cause to help conserve the habitat at www.projectcat.discovery.com. The actor made the campaign video special by performing Kalaripayattu moves inspired by the movements of tigers to make sure the message of their conservation hit homes.

As part of this initiative, the channel recently introduced a stellar mega line-up of wildlife documentaries in the third Season of Mission Big Cat – an anthology of shows dedicated to Big Cats. The programming, which included world-class series like Big Cat Tales, Big Cats of Serengeti and Desert King, along with 30+ hours of interesting content including some of the best rated shows like The Lion Queens of India, Big Cat Tales, Tigerland, The Lion Kingdom and many more, Monday to Friday at 9 pm on Animal Planet India.

“Tigers teach us so many attributes that are applicable towards shaping our personalities, and I often take inspiration of their agility and fierceness in several aspects of my life. As part of this initiative, I tried to depict and imbibe the nature, kindness and ferocity of the beast through Kalaripayattu,” Vidyut Jammwal said. “Saving the tiger population is certainly the need of the hour – its survival and presence plays a crucial role in the sustenance, balance and well-being of the ecosystem. It is our duty to conserve their habitat and help increase the number of wild tigers in any way we can. I feel honored to be associated with Animal Planet to promote such an important cause.” 

“We remain committed in our efforts of spreading awareness and conserving the wildlife. Project CAT is our effort towards the global goal of doubling the number of tigers in the wild by 2022.  We are confident that Vidyut Jammwal’s strong support for this noble initiative will help more people to join us and encourage them to contribute towards the cause,” said, Megha Tata, Managing Director – South Asia, Discovery. 

Launched in 2016, Project C.A.T. supports Discovery’s global effort to double the wild tiger population by 2022, the next Year of the Tiger. By conserving nearly six million acres of protected land including India and Bhutan among other countries, this initiative, in collaboration with WWF and others, aims to ensure a healthy habitat for tigers. Discovery has further increased the ambit of Project C.A.T. by extending support for Tiger conservation initiatives in Sundarbans forest located in the coastal region of Bay of Bengal.

Watch the promo here: https://youtu.be/bT4fUMG1NWU

Watch Mission Big Cat, Monday to Friday at 9 pm on Animal Planet

About Animal Planet

Animal Planet is India’s number 1 wildlife channel that immerses viewers in entire spectrum of life in the animal kingdom with high quality content. For more than 20 years in India, Animal Planet has carried purposeful programming from every corner of the world capturing the beauty and splendor of the animal kingdom. For more information, please visit www.animalplanet.com

About Discovery India:

Discovery Communications India, country’s leading real life entertainment player, is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content through its portfolio of 14 channels including Discovery Channel, Discovery HD, Animal Planet, Animal Planet HD, TLC, TLC HD, Investigation Discovery, Investigation Discovery HD, Discovery Science, Discovery Turbo, Discovery Kids, DTamil and sports channels Eurosport and Eurosport HD.  The company recently launched India’s first aggregated real-life entertainment streaming app Discovery Plus. Available on Android, iOS and on the desktop / mobile web and Fire TV, the app offers more than 40,000 hours of content, across 40+ genres including Science, Adventure, Food and Lifestyle, in the language of your choice. For more information, please visit corporate.discovery.com