Mercedes-Benz maintains a positive market outlook for a gradual market recovery | 2021 market strategy remains intact
- The New GLA and the AMG GLA 35 4M are now on sale; April launch had been delayed in keeping with the pandemic situation
- The New GLA and the AMG GLA 35 4M will be available across India in accordance with local economic activities and adhering to all local guidelines
- AMG GLA 35 4M is the 13th CKD model and the 3rd AMG model added to the product portfolio: Mercedes-Benz extends local production by adding the AMG GLA 35 4M
- The New GLA and the AMG GLA 35 4M can also be ordered online from the comfort and safety of home via Mercedes-Benz India’s contactless sales processes
- Company continues to support customers with robust initiatives including standard warranty extension, protection against lapsed services, insurance claims and more
- Introductory prices until 30th June 2021:
- GLA 200 (Rs. 42.10 lakhs) | GLA 220d (Rs. 43.7 lakhs) | GLA 220d 4M (Rs. 46.7 lakhs) | AMG GLA 35 4M (Rs.57.3 lakhs) all prices ex-showroom India
- GLA prices to be revised upwards by up to Rs. 1.5 lakhs from 1st July 2021
- The New GLA and the AMG GLA 35 4M feature best-in-industry 8-year warranty on Engine and Transmission, in addition to the segment leading 3-year Comprehensive warranty
Pune: India’s leading luxury car manufacturer Mercedes-Benz today announced the availability of the all-new GLA and the AMG GLA 35 4M across India where business is operational. Both these SUVs are also available at the company’s online store for those customers who prefer an online purchase. The GLA’s launch had been delayed from April to the end of May due to the disruption caused by the pandemic. However, based on increasing customer demand, to sustain the business continuity and support the economic sustenance of the retail network, the company has decided to offer these two new products for the customers in the market.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India, “The health and safety of our people remain our utmost priority and we are contributing in our own way to support the community around us. At the same time sustaining the health of the business, supporting our network and the entire ecosystem are essential elements of managing this crisis at an economic level and helping us maintain a positive outlook for the future. We are standing firm with our 2021 strategy without any significant alterations at this point. However, there can be some delays expected in our product introductions due to the market challenges and sentiments.”
Mr. Schwenk further added, “The new GLA which has grown to be more aggressive, bold-looking and tech-laden than ever before, has been a much-awaited product for customers. The SUV now also comes as a locally manufactured AMG with the AMG GLA 35 4M, our third AMG model. In addition, the industry best 8-year extended warranty on engine and transmission makes the GLA and AMG GLA 35 4M compelling products, driving complete peace of mind. We are offering these products for our discerning customers across markets where economic activities continue. Interested customers can visit the showroom following all the mandated local directives in their markets, or can also order the GLA from our online store through a completely safe and secure contactless sales process. We sincerely hope the pandemic situation alleviates and normalcy resumes in our lives and society at large.”
All the product and price related information of the all-new GLA and the AMG GLA 35 4M can be accessed from the websites mentioned below:
Corporate website: http://www.mercedes-benz.co.in
Online store: http://www.shop.mercedes-benz.co.in
Media Contact: Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | firstname.lastname@example.org | +91 98508 36477 Ishan Kadam | email@example.com | +91 88888 91048
About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam.
At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility carries an investment of more than INR 2600 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 48 Indian cities with close to 100 outlets. Through the exclusive AMG Performance Centres located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.
Mercedes-Benz India now boast of the entire portfolio having ‘connected cars’. Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, A-Class Limousine, C-Class and the GLA, GLC, GLC Coupé, long wheelbase GLE G350d and GLS luxury SUVs. Mercedes-Benz also locally manufactures three AMG models; the AMG GLC 43 4MATIIC Coupe, the AMG A 35 4MATIC saloon and the AMG GLA 35 4M SUV. Completely Built imported cars portfolio includes the EQC, V-Class, CLS, C-Class Cabriolet, the G 350d, the EQC and the exciting AMG range.
In 2021 Mercedes-Benz’s motto is to ‘reimagine excellence’ and offer discerning customers the most desirable and sustainable products and services. Mercedes-Benz introduced the 2021 Mercedes me connect (Mmc) which is now equipped with new features deployed Over the Air (OTA) to all India customers with connected cars: Alexa Integration, Google Home Integration and Parking Solution POIs in Navigation. The company started 2021 with the launch of the S-Class ‘Maestro Edition’, it introduced the 2021 GLC, the New E-Class FL, A-Class Limousine, AMG A 35 4M saloon, all-new GLA and the AMG GLA 35 4M. Mercedes-Benz India sold 3193 units in Q1 2021 with a 34% growth compared to Q1 2020.