TECNO celebrates 8Mn+ customers in India

  • Over 500 lucky customers win exciting prizes including bumper prize of Maruti S-Presso, Hero Passion Pro motorcycles, CAMON 15 pro as part of the Great TECNO Festival

4th February, 2021: Continuing the success story in 2021, TECNO, the global premium smartphone brand, today announced achieving the milestone of 8Mn+ happy customers in India in less than four years of its operations. It took TECNO a mere 4 months (Oct-Jan) to go from 6 Mn to 8 Mn+ which is a testimony of customers’ trust, acceptance and reliability on the brand. 

This milestone reinstates TECNO’s brand philosophy of staying ‘ahead of the curve’ and a product philosophy that believes in introducing ‘segment-first’ Smartphones in India at disruptive price points that have consistently pushed the envelope for budget and mid-high smartphones category. TECNO has set a benchmark with the most affordable dot notch display, biggest screen, futuristic premium design, AI-supported Quad camera, Dual-Selfie camera, massive battery which were unprecedented and went a long way in creating real value for the customers and strengthened its position in under 10K segment.

Recently TECNO announced lucky winners of the Great TECNO Festival held in November last year. The contest offered customers a chance to win exciting prizes including the Maruti’s S-Presso car, Hero Passion Pro motorcycles, TECNO’s camera-centric CAMON 15 Pro and the stylish Hipods H2 earbuds through a lucky draw on purchase of any TECNO Smartphone in November 2020.

Celebrating the success, Mr. Arijeet Talapatra, CEO of TRANSSION India, said, “India is a priority market for TECNO and its achievement of 8Mn+ TECNO customers reinstates the trust and love that consumers have reposed in us. This milestone further inspires us to provide them with new-age smartphones at aggressive price-points so that every Indian can get the best Smartphone experience. Over the last four years, TECNO has witnessed a robust growth and has successfully secured its position among the top 6 offline smartphone players in India in the sub-10K segment. TECNO’s success strategy is built on its five key pillars –strong product portfolio, innovation through introducing ‘Segment-first’ features, wide distribution network of 1000+ partners & 50000+ retail partners, channel relationship & engagement and customer centricity with 960+ service centres. The Great TECNO Festival is our way of showing gratitude to our customers who have been our strength since the beginning of our journey in India.”

He further added, “TRANSSION sustained its growth momentum in Q4 2020 with the highest-ever shipments in a single quarter crossing 9 million units. TRANSSION also continued to lead the budget handset market (<10K) with 17% market share and was largely driven by TECNO, which grew 73% over last year (<10K SP) on the back of TECNO SPARK series. 

TECNO India’s expanded portfolio now consists of three distinct product propositions: Bestseller ‘SPARK’ series, designed and developed keeping in mind the aspirations of young India who are looking for valuable smartphone experience in 6-10k budget segment; ‘CAMON’, the popular camera-centric series with outstanding camera features targeting the mid-to-premium segment; ‘POVA’ that offers more powerful smartphone experience that meets the needs of multi-taskers, gaming enthusiasts in the mid segment. TECNO also successfully ventured into the smartphone accessories space last year with the Minipods M1 and Hipods H2.

About TECNO Mobile

TECNO Mobile is a premium smartphone brand from TRANSSION Holdings. Upholding the brand essence of “Expect More”, TECNO is committed to giving the masses access to latest technology at accessible prices, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localized innovations across a product portfolio. TECNO is a major global player with presence in around 60 emerging markets across the world. It is also the global Official Tablet and Handset Partner of Manchester City Football Club. For more information, please visit: www.tecno-mobile.com; https://tecno-mobile.in/home/#/

Neeru Rajpal

TRANSSION India

neeru.rajpal@transsion.com