JK Tyre ties up with ITC’s Choupal Saagars for Rural market Connect

ITC’s e–Choupal will further strengthen JK’s connect with Bharat’s Hinterland customers

New Delhi, October 27, 2020:  Indian tyre industry major & market leader in Truck Bus Radial segment, JK Tyre & Industries Ltd., announced the brand’s collaboration with ITC’s e-Choupal for engaging with rural communities. A first of its kind comprehensive endeavour undertaken by a tyre manufacturer in India, JK Tyre will leverage ITC’s network of Choupal Saagars in Madhya Pradesh, Maharashtra & Uttar Pradesh.

This partnership is aimed at expanding presence in the rural markets through ground level 360 degrees engagement. JK Tyre will engage at the Choupal Sagaars – ITC’s integrated rural services hubs across the three states in a phased manner. ITC’s Choupal Saagar will also facilitate brand visibility and engagement for JK Tyre’s product range with rural customers. JK Tyre will also undertake other collaborative initiatives with ITC’s e-choupal including target group discussion and Influencer/ Customer meets, etc. 

Mr. Srinivasu Allaphan, Director-Sales & Marketing, JK Tyre & Industries Ltd. said “The Rural sector has shown great resilience in this challenging phase. Our association with ITC’s e-Choupal will further help in reaching out and engaging with the hinterland customers which in turn will help us understand and serve them better. Going forward, we are going to further strengthen our rural engagement with several new initiatives.”

Mr. Rajnikant Rai, Chief Executive, Agri Business Division, ITC Ltd said “We are indeed happy to forge a partnership with JK Tyre, leveraging the e-Choupal eco-system to cater to the aspirations of rural consumers. This initiative is anchored on the holistic engagement that the ITC e-Choupal initiative delivers in partnership with other institutions aimed at empowering farmers and rural communities. 

JK Tyre & Industries Limited

The flagship company of JK Organisation, JK Tyre & Industries Ltd is amongst the top 25 manufacturers in the world. Pioneers of radial technology, the Company produced the first radial tyre in 1977 and is currently the market leader in Truck Bus Radial segment. The Company provides end-to-end solutions across segments of passenger vehicles, commercial vehicles, farming, Off-the-Road and two & three-wheelers. 

A global force, JK Tyre is present in 105 countries with over 180 Global distributors.  The Company has 12 globally benchmarked ‘sustainable’ manufacturing facilities – 9 in India and 3 in Mexico – that collectively produce around 35 million tyres annually. The Company also has a strong network of over 4000 dealers and 550+ dedicated Brand shops called as Steel Wheels and Xpress Wheels. 

JK Tyre’s unwavering commitment towards innovation is reflected through its state-of-the-art global research and technology centre – the Raghupati Singhania Centre of Excellence – in Mysore, which houses some of the world’s finest technologies and techniques.

JK Tyre launched India’s first ever ‘Smart Tyre’ technology-and introduced Tyre Pressure Monitoring Systems (TPMS) which monitors the tyre’s vital statistics, including pressure and temperature. The company recently rolled out its 20 millionth Truck/Bus Radial tyre becoming the first and the only Indian company to achieve this milestone.

It is the only Indian tyre manufacturer to be included in the list of Superbrands India in 2019 for the seventh consecutive year. JK Tyre has been conferred the Sword of Honour for Safety across its plants by the British Safety Council,UK. The company entered the Limca Book of Records with the country’s largest off-the-road tyre – VEM 04.

JK Tyre is also synonymous with motorsport in the country. For over three decades, the Company has relentlessly worked towards shaping India’s positioning as the motorsport hub of Asia, developing the right infrastructure for the sport and promoting young talent in the arena. 

For further information, please contact:

Neha Tiwary

JK Tyre & Industries

neha.tiwary@jkmail.com

+ 91 8197431155