Bosch Power Tools launches ‘Affordability Campaign’ to improve ownership cost of its quality tools for its user

  • Bosch Power Tools has embarked on a high impact campaign by rationalizing the prices of spares with an aim to benefit users and reduce the usage of low-quality counterfeit parts 
  • Aim is to empower tradesmen and the dealer ecosystem across metro, sub-metro, and upcountry market cities by reducing cost of ownership of durable, high-performing parts

Bengaluru, 13 July 2021: Bosch Power Tools has officially launched the ‘Affordability Campaign’ in India. This initiative lowers the overall cost of ownership of tools. The price of key spare parts has been corrected across a range of tools, thus offering quality and affordable repair to its users.

While the country continues to battle the pandemic situation, Bosch Power Tools witnessed a spike in demand post-Q2 in 2020. Restricted access to markets led users to rely on self-repair stimulating demand for tools and accessories. Bosch’s user campaign on Affordability aims to address this demand with reduced pricing of spare parts enabling access to safe, quality tools. This initiative will also ensure tradesmen can easily own and operate tools, thereby improving their productivity, earning capacity and safety in the long term.

The ‘Affordable Campaign’ aims to communicate the easier accessibility of spares to ensure no compromise on high standards of quality and safety norms across different trade segments. The accessibility enabled by this campaign will reduce the prevalence of replicate, fake parts which might not be manufactured as per safety standards.

Bosch first introduced affordable tools back in 2016-17 to reduce the initial investment threshold for tradesmen. The new slashed pricing will further improve the cost of ownership for these users.

Commenting on the user campaign, Nishant Sinha, Regional Business Director, Bosch Power Tools for India & SAARC said, “We have taken a great stride by combining quality with affordability, and expand our vision – Fascinate users with affordable solutions for a better life. By addressing the ground-level user problems, our campaign aims to provide tradesmen and the dealer ecosystem, with products & spares at price-points which suits their requirement.”

The Power Tools segment has transformed in the last few years, with evolving consumer preference for convenience and productivity along with high safety capabilities. The surge in demand for quality tools has further catalyzed innovation and production numbers at Bosch Power Tools India over the last few years. The organization began its operations in the country back in 1997 and has crossed the 10 million milestones for the manufacturing plants in Chennai as of 2021. Now Bosch Power Tools India would like to increase its focus to bring tools at price points suited to the Indian market.

About Bosch Power Tools

The Robert Bosch Power Tools GmbH, a division of the Bosch Group, is one of the world’s leading providers for power tools, garden tools, power tool accessories and measuring tools. In 2020, its roughly 20,000 associates generated sales of 5.1 billion euros, about 85 percent of which outside of Germany. With brands such as Bosch and Dremel, the division stands for customer focus and great engineering progress. The core success factors are innovative strength and pace of innovation. In 2021, Bosch Power Tools will again launch more than 100 new products onto the market in its four business segments: power tools, garden tools, accessories and measuring tools.

About Bosch Group

The Bosch Group is a leading global supplier of technology and services. It employs roughly 395,000 associates worldwide (as of December 31, 2020). The company generated sales of 71.5 billion euros in 2020. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves the quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network cover nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 129 locations across the globe, Bosch employs some 73,000 associates in research and development, of which nearly 34,000 are software engineers. 

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