Get ready to ROFL as Discovery Kids and Excel Entertainment launch the animated comic caper ‘Fukrey Boyzzz’
• Fukrey Boyzzz is based on the characters from the popular comedy film franchise Fukrey and Fukrey Returns
• Set in school, the animated series is a throwback to the misadventures and desi-jugaad of Fukrey Boyzzz
• The laugh riot with quirky animated Hunny, Choocha, Laali and Bholi Punjaban will premiere on Discovery Kids every day starting October 12th, 2019 at 1.30PM and 7.30PM
Mumbai, September 25, 2019 – Dreams can be extremely powerful! But when desi-jugaad is applied to achieve dreams, it could lead to unimaginable chaos! You don’t believe it? Just ask Choocha, Hunny and Laali. Nobody knows more about the power of dreams better than these three! The friends come together to do some masti which ultimately leads to Fukrapanti. Every time Choocha has an outlandish dream, Hunny tries to make sense of it by putting together an equally outlandish ‘desi jugaad’. While Laali tries to warn them, Bholi Punjaban is always in fray to sabotage the whole plan. But somehow, these motley crew of misfits manage to weasel their way out of trouble and get some good laughs along the way. Fukrey Boyzzz is a rib-tickling production that captures the innocent and harmless masti/mischief of kids. Get ready to ROFL starting October 12th, 2019 at 1.30PM and 7.30PM every day, only on Discovery Kids.
Discovery Kids, the leading kids’ channel from Discovery India, which revolutionized the Indian animation industry with ‘Little Singham’ – an animation series inspired by India’s most successful Supercop brand ‘Singham’, has teamed-up with Excel Entertainment to create this fun-filled laughter-riot based on super hit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’.
Present at the launch of ‘Fukrey Boyzzz’ which was held in Mumbai on 25th September to introduce the new animation series, was the lead cast from Excel Entertainment’s movie Fukrey: Richa Chadha, Varun Sharma, Pulkit Samrat, Manjot Singh, film director Mrigdeep Lamba and film writer Vipul Vig. Excel entertainment’s co-founder, Ritesh Sidhwani, Megha Tata, Managing Director – South Asia, Discovery and Uttam Pal Singh, Head – Discovery Kids were also present on the occasion.
“Fukrey Boyzzz is an apt representation of our ambition in the kids’ genre. We will continue to innovate and invest heavily in the genre with an aim to be a consistent top 3 player,” said, Megha Tata, Managing Director-South Asia, Discovery. “We are also working towards skinning the Fukrey Boyzzz IP in multiple ways including launching branded merchandise.”
“The launch of Fukrey Boyzzz opens new horizons for us. We are making our foray into animation and are enamored with how this series has shaped-up. I am extremely excited to have characters from our Film Fukrey spread joy to everyone with their crazy antics at school,” said, Ritesh Sidhwani, Co-Founder, Excel Entertainment, as the show preview was unveiled.
Speaking about the show, Uttam Pal Singh, Head – Discovery Kids, said, “We are on a bold and fun journey to invest, invent and innovate our content to endearingly engage with as well as expand our audiences. In the kids’ genre, there is plethora of content targeted at 4-8 years, however there is a prominent white space for content targeted at pre-teens broadly bracketed between 8-14 years old. With Fukrey Boyzzz and its hilarious ensemble of Choocha, Hunny, Lalli and Bholi, we are launching a new contemporary series which will have a much wider appeal. Infact, we are confident that this innocent fun feast will attract co-viewing – parents watching along with their children.”
Discovery Kids will launch Fukrey Boyzzz starting October 12 in six languages – Hindi, Tamil, Telugu, Malayalam, Kannada and English. The kids’ channel will launch an aggressive marketing campaign based on the core ethos of the show ‘Friends + Masti = Fukrapanti’. Fukrey Boyzzz is produced by award winning production house ‘Paper boat’ for Discovery Kids. Watch the all new and exciting animation series Fukrey Boyzzz starting October 12th, 2019 at 1.30PM and 7.30PM every day, only on Discovery Kids!
About Discovery Communications India
Discovery Communications India, the country’s leading infotainment player, is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content through its portfolio of 13 channels including Discovery Channel, Discovery HD World, Animal Planet, Animal Planet HD World, TLC, TLC HD World, JEET Prime, JEET Prime HD, Discovery Science, Discovery Turbo, Discovery Kids, Discovery Tamil and a premium sports channel DSPORT. From survival to natural history, wonders of science to extreme jobs, motoring to travel and lifestyle, and the latest engineering marvels to original content productions to live sporting events, each channel offers distinct must-watch programming to engage viewers across the country. For more information, please visit corporate.discovery.com
About Excel Entertainment
Formed in 1999 by Ritesh Sidhwani & Farhan Akhtar. Excel Entertainment has established itself as a leading film production house in India with hits such as Dil Chahta hai, Don, Zindagi Na Milegi Dobara, and Gully Boy. Since the inception of the company Excel’s has produced and released 22 films & recently entered into the OTT platform with Emmy nominated show – Inside Edge. The other two shows which created a global buzz include Mirzapur and Made in Heaven